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Mobile Advertising is Good for Business!
As most businesses are painfully aware, the recent downturn in the economic climate is hitting profits hard. People are cutting back on spending and all companies are feeling the pinch - it's now harder than ever in recent years to keep afloat with increasingly tough competition for market share. Industry research has shown that companies are cutting their advertising budgets by 3% on average in an attempt to reduce their expenditure.
This situation has created a new need in the marketplace for smaller scale, more localised and, more importantly, highly targeted advertising mechanisms for businesses to keep customers coming through the door in a more cost efficient and effective way.
Despite the stigma surrounding mobile phones, consumer surveys have indicated that the majority of mobile owners are happy to use their phones to receive advertising or promotional material, especially when it is targeted to their interests. As over 95% of the UK population now own a mobile phone1 and with more than 2.1 billion text messages being sent each month2,
it's clear that mobile advertising offers a unique opportunity for businesses to reach huge audiences in a way that's acceptable and familiar to them.
Tick Red: Your Message... Received
Did you know that the read rate of a text message is 100%? …interested to know how we can help your business?
Tick Red mobile vouchers are the new way to get your message to customers using promotional offer advertising direct to their mobile phones using 'on demand' and via opt-in "broadcast" services.
Our on-demand offer system provides your business with a way of promoting its services at no initial cost via our website. When a customer sees your offer, they can select to receive it to their mobile phone as a text message completely free of charge, simply by clicking on your offer. You pay a small fee* per message sent, and the on-demand nature of the service results in a much better conversion rate for your business than traditional advertising, at a fraction of the cost.
*Don't forget, the service will remain free until further notice so give it a try. If you like Tick Red you can simply carry on or if it's not something for you then you're free to discontinue the service.
Our broadcast service allows you to reach customers directly to their mobile phones via text message, with last-minute or exclusive promotional offers, at a fixed cost per customer. As the service is opt-in for consumers, we're providing access to a large customer base who have indicated that they want to receive your offers, again giving a much higher return that you would expect from print, radio or online advertising.
For tips on creating great Tick Red offers, check out our Guide to Perfect Promotions.
1 Source NetSize Guide 2005.
2 Source 160characters.org.